2023 Curly Hair Trends for Women

It’s official: we are declaring 2023 the Year of the Curl! It’s time to embrace the natural beauty of curly hair. Curly hair is more than a trend, it’s a lifestyle! We’re all about loving your natural texture and enhancing it with the right products and techniques. From big, bouncy curls to soft waves, there are plenty of curly hair trends to try this year. Here are just a few to inspire you! 

The Shag


The shag haircut, created and popularized in the 1970s, is making a comeback, and it’s perfect for people with curly hair. The shag is a layered cut that creates volume and movement—perfect for enhancing natural curls. 

To style the shag, use a curl-enhancing product like a mousse or curl cream to define your curls. Before drying, try plopping, then dry with the diffuser attachment on your hairdryer. This will help dry your hair without disrupting the curls. 

Bold Colors


Since we’re embracing our curls, why not draw even more attention to them? This year, try bold, vibrant colors for your curly hair! From bright reds to electric blues, there are plenty of options to choose from. If you’re feeling daring, try a multi-tonal look with different shades of the same color.

Just remember, when it comes to coloring curly hair, it’s important to use a product that won’t dry your curls out. Look for a color formula that’s specifically formulated for curly hair, and use a deep conditioner on a regular basis to keep your curls hydrated.

Big Curls


One trend that’ll never go out of style is big, voluminous curls! If you don’t have natural curls, you can still rock this look. Use a large-barrel curling iron or hot rollers to create big, bouncy curls. Use a curl-defining product to help keep your curls in place and prevent frizz. 

If you do have naturally curly hair, you can define the curls you have with a curl-enhancing product and dry with the diffuser attachment on your hairdryer. Use your fingers to gently scrunch your curls while drying to create more volume and bounce.

If your curls need just a little more oomph, our curly clip-in hair extensions are perfect for achieving the big, beautiful curls of your dreams! 

Soft Waves


If you have a looser curl pattern, try a style that creates soft waves. To create this look, use a curling iron with a smaller barrel or use a flat iron to create the waves. Next, use a texturizing spray to add volume and texture to your waves. 

To maintain your loose, wavy style, use a curl-enhancing product and try finger combing your hair instead of using a brush—this will help avoid disrupting the natural wave pattern. Our Spiral clip-in hair extensions are perfect for anyone with a looser curl pattern! 

Braids and Twists



Braids and twists are a great way to switch up your curly hairstyle and add a little texture and dimension. For a fun, playful look, try a fishtail braid or a twist out. These styles are great for those with longer hair, but if you’ve got shorter locks, don’t worry—you can totally achieve them with a little help from our curly clip-in hair extensions

To keep your braids and twists looking fresh, use a lightweight styling product like a hair oil or serum to add shine and prevent frizz.


Whether you choose big, bold curls, vibrant colors, soft waves, or a little bit of everything, there’s a curly hair trend for everyone! Don’t be afraid to try something new and experiment with different styles until you find the one(s) that make your heart go pitter-pat. Remember to always use products that are specifically designed for curly hair to keep those curls gorgeous. And as always, if you need a little help from your friends, our curly hair extensions come in a variety of patterns, lengths, and colors.
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